Communication
Strategy
The logo is made of an M and C with a cross over highlighting connection. We used the mark to form the graphic language, giving the brand huge flexibility to communicate.
Brand Challenge
Hunter Merrifield were looking to reposition their brand to Connect and engage.
Rebrand
Style guide
Graphic language
We were asked to reposition Hunter Merrifield into Merrifield Consultants, a company specialising in recruitment for not-for-profit organisations.
During our research, we found that their was space to create a dynamic brand which echoed the values of not-for-profit companies and Merrifield. A natural space that would allow greater creative exploration.
Project Background
Flexible logo device
Communication
“
company that
“gets it”
We were so happy with the work from Lawrence and the team. They understood the brief and providing three fantastic concepts on time and that exceeded our expectations. Its reassuring to deal with a company that “gets it” but also offers their advice and guidance throughout the process.
Chris Leeson | CEO – Huntress
;)
Brand SOLUTION
A dynamic brand for a forward-thinking recruitment company.
Recruiting for the world’s best and most important charity’s is not easy. Engaging with the right audience and finding common ground is sometimes difficult.
We’ve created a brand for Merrifield Consultants which gives them the power to influence and engage with charity’s and their potential new employees. A visual language powered by inclusion, collaboration and cause.
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