The St. Malo Crêperie is a new restaurant offering customers a French dining experience with delicious food. A long time before the first crepe was sold we were asked to deliver a creative strategy and business plan. It would help the ambitious couple realise their dream of being restauranteurs.
We wanted to create a brand with character and distinction. The essence of France with a touch of British fun was needed. We created illustrations, a bespoke typeface and a brand identity that showcases their vision. A distinctive brand, married to a passionate couple, always serves up a good meal!