A complete brand build, we looked to create a distinctive look in a very formulaic and sometimes ‘safe’ marketplace. Just pop into your local Boots store and you are overcome with the amount of vitamin products available. Generally, when we look at vitamin packaging, the emphasis is placed on the brand name and not the product itself, all products look and feel the same and it’s sometimes difficult to know what you are looking at.
We wanted to create packaging that was simple to read and with clear colour coding, so each tub stands out. Following a solid design and creative process, we worked closely with the client and the final outcome was testament to that.