NextUp is a new comedy platform that offers exclusive content to subscribers. Dubbed the ‘Netflix of comedy’, we delivered a strategic, bold and dynamic identity.
The logo needed to be bold and attention grabbing but it also needed to convey the company’s mission statement, ‘Discover Great Comedy’. To do this we added ellipsis to the end of the logotype. This reinforces the concept of ‘introducing…’. It entices the viewer and hints at something yet to be revealed. It is a simple addition that also works as a great graphic device to showcase the latest additions to the service.
“Bunker Creative designed the brand for NextUp - our stand-up-comedy start-up. Their industry research was really thorough and as a result the brilliant brand they've created enables us to stand out against tough competition. The Bunker team have continued to help us as and when we have last minute design requests and we couldn't be happier with our working relationship. Our new brand is creative, fun and attractive and as we grow, we'll definitely keep working with this fantastic team.”
Sarah Henley, Co Founder