Central to the gift was a message. We wanted to reinforce our appreciation to our clients and convey how important they are to us. We named it Black Penguin (the most rare of the species) due to their monogamous nature, and their tendancy for life partners. It’s a message we wished to convey in the brand and the tagline would later evolve to ‘mates for life’.
After two months of testing flavours and much deliberation, the “Christmas spiced” gin with orange, cinnamon, star anise, cloves, cranberries and a dash of sugar won over our taste buds!